Early customers get first access to future releases.

Drop. Fill. Shake.

A simple process designed to fit seamlessly into your everyday routine.

Add powder concentrate

Fill with water

Shake to dissolve

Made for everyday messes

Two reusable bottles. Three months of refills. One simple way to begin.

Our All-Purpose Cleaner is a surface cleaner for grease and grime using orange peel powder and soapnut. The Foaming Hand Wash nourishes your hands with colloidal oatmeal and cleans thoroughly with soapnut.

Try the Starter Duo

No mystery bottle.
No greenwashing fog.

Phera uses thoughtful ingredients with a clear purpose, so you can understand what you bring into your home.

Explore Ingredients

01.

Soapnut

A natural ingredient that helps lift dirt and everyday grease.

02.

Orange Peel Powder

For everyday degreasing with naturally sourced citrus extracts.

03.

Colloidal Oatmeal

Known for its soothing properties that help protect your skin.

04.

Citric Acid

Helps boost cleaning performance by breaking down residue.

05.

Sodium Citrate

Supports a balanced formula for consistent cleaning results.

A better alternative to the cleaning aisle.

Shop our Products

Feature

Phera

Traditional Cleaners

Typical Eco Cleaners

Reusable bottle system

Yes

No

Sometimes

Aluminum bottles

Yes

No

Rare

Concentrated refills

Yes

No

Sometimes

No shipping water

Yes

No

Sometimes

Ingredient transparency

Yes

No

Varies

Designed for display

Yes

Rare

Sometimes

Early access product drops

Yes

No

Rare

What Our Customers Say

I find a product that reminds me of home. The hand wash helps my hand stay clean and keeps my hand from getting dry, I don’t have to put lotion after I wash my hands all the time. Phera is good

- Alphonse
Early Phera Customer

It cleans incredibly well while giving me peace of mind that I'm not exposing my family to unnecessary chemicals or artificial fragrances.

I also appreciate Phera's commitment to sustainability. The refillable design helps reduce waste, and it's refreshing to support a company that truly cares about both people's health and the environment.

- Davina
Oakland CA

The powder refills are A feature that makes Phera stand out. They are convenient, easy to store, and take up much less space than bulky plastic soap bottles. I simply add water and the refill to my reusable bottle, and it is ready to use.

- Prescile Miteo
Minneapolis MN

Frequently Asked Questions

Everything you need to know before getting started.

01.

Are Phera products safe to use around children and pets when used as directed?

Phera products are thoughtfully formulated with plant-derived and naturally sourced ingredients for everyday use in homes with children and pets. Our formulas contain no synthetic fragrances, essential oils, added scents, or petrochemicals.

When used according to the directions, Phera offers a more transparent approach to household cleaning, without relying on vague ingredient claims. As with any cleaning product, keep the refill sticks and prepared solution out of reach of children and pets, avoid ingestion and eye contact, and review the complete ingredient list if anyone in your household has known allergies or sensitivities.

Phera’s All-Purpose Cleaner contains soapnut extract, and its Foaming Hand Wash contains colloidal oatmeal. Customers with sensitivities to soapnuts, oats, or other listed ingredients should consult a healthcare professional before use.

02.

Does Phera effectively clean everyday grease, dirt, and grime?

Yes. Phera’s All-Purpose Cleaner is formulated to handle the everyday grease, dirt, grime, and buildup found throughout the home.

Soapnut extract acts as a plant-derived cleansing ingredient that helps loosen and lift dirt, while orange peel powder helps break down greasy residue. The result is an effective everyday cleaner without synthetic fragrances, essential oils, or petrochemicals.

Phera is intended for routine household cleaning. It is not currently marketed as a disinfectant and should not be used as a substitute for an appropriately registered disinfecting product when disinfection or sanitization is required.

03.

What ingredients are in Phera products, and what does each one do?

Phera believes you should know what is in the products you use around your home and why each ingredient is included. Complete ingredient lists should be available on each product page and product package.

Featured Phera ingredients include:

  • Soapnut extract: A plant-derived cleansing ingredient that helps loosen and lift dirt.
  • Orange peel powder: Helps break down everyday grease and buildup.
  • Colloidal oatmeal: Included in Phera’s Foaming Hand Wash to gently cleanse and help leave skin feeling soft and comfortable.
  • Plant-derived inulin: A conditioning ingredient used in the Foaming Hand Wash to support a softer skin feel.
  • SLSa: A cleansing and foaming ingredient that helps the product spread and lift away residue.
  • Citric acid: Helps maintain the formula’s intended pH and supports product performance.
  • Silica: Helps keep the powdered formula dry, stable, and free-flowing.
  • Geogard Ultra®: Helps preserve the prepared product and protect it from unwanted microbial growth during normal use.

Phera formulates without synthetic fragrances, essential oils, added scents, or petrochemicals. Anyone with a known allergy or ingredient sensitivity should review the complete formula before use.


04.

What surfaces can I use Phera’s All-Purpose Cleaner on?

Phera’s All-Purpose Cleaner is designed for routine cleaning of common washable household surfaces. Always follow the directions on the product label and test the cleaner on a small, inconspicuous area before treating an entire surface especially when cleaning delicate, specialty, unsealed, painted, or naturally porous materials.

Do not mix Phera with bleach, ammonia, disinfectants, or other household cleaning products. Avoid using it on a surface when the surface manufacturer recommends a specialized cleaner.

Because materials and finishes vary, Phera should provide an approved surface-compatibility guide identifying specific recommended and restricted surfaces. Until that guide is published, customers should consult Phera before using the cleaner on materials such as natural stone, unfinished wood, specialty coatings, or other sensitive finishes.

05.

How does Phera’s refill system work?

Phera replaces the traditional cycle of buying and discarding full-size plastic cleaning bottles with a reusable aluminum Forever Bottle and lightweight, pre-measured powder refills.

The process is simple:

  1. Drop: Add the contents of one pre-measured Phera refill stick to the correct Forever Bottle.
  2. Fill: Add water according to the bottle’s fill line and product directions.
  3. Shake: Secure the top and shake as directed to mix the formula before use.

There is no measuring and no need to buy another full-size bottle when the product runs out. Once you need more, reorder only the compact refill sticks.

Each starter kit includes a Forever Bottle and four refill sticks. Four refills are estimated to provide approximately a 90-day supply with regular household use, although actual usage will vary. The system reduces storage and shipping bulk while helping households rely less on disposable cleaning bottles.